Ries & Ries

Ries Pieces


Burger King loses its way

What kills most marketing programs is “change.” When you keep changing your slogans, you confuse consumers and a...

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@lauraries


Position an industry leader so that its name & message wheedles its way into the collective subconscious of your market-and stays there.

Advertising Age


In the Marketing World, One Plus One Equals Three-Fourths

Companies can hurt themselve by offering too many options to consumers.

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Visual Hammer by Laura Ries