Ries & Ries

Ries Pieces

Flying Flags on the Fourth

As we celebrate the Fourth of July holiday here in the United States, I am reminded of the emotional power flags have....

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The essence of #marketing is narrowing your focus...You can't stand for something if you chase after everything. http://t.co/IFwkFumDSj

Advertising Age

Your Focus on Benefits Won't Benefit Your Brand

A product benefit is an abstract claim that might not resonate with a consumer. A killer product...

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Visual Hammer by Laura Ries