Ries & Ries

Ries Pieces

Burger King loses its way

What kills most marketing programs is “change.” When you keep changing your slogans, you confuse consumers and a...

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Position a follower so that it can occupy a niche not claimed by the leader.

Advertising Age

The First Question to Ask When Building a Brand

Nine industry-defining brands prove that less is often more, writes Al Ries.

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Visual Hammer by Laura Ries