Ries & Ries

Ries Pieces

Political Branding - 2016 Preview

Running for President of the United States means building a brand that at least 51% of the country is willing to buy a...

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Too many management people only hear the first half of the marketing message: the importance of being first. http://t.co/rEzEwR2JJK

Advertising Age

A Radio Shack by Any Other Name Actually Might Have Survived

Why is management so quick to change everything else, except a name that's past its prime?

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Visual Hammer by Laura Ries