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Laura Ries is president of Ries & Ries, an Atlanta-based marketing strategy firm that she runs with her father and partner Al Ries.
Laura attended Northwestern University in Evanston, Illinois where she graduated "with highest distinction" from Northwestern's School of Speech in 1993, finishing in the top 2% of her class.
After graduation, Laura worked at TBWA Advertising in New York City as an account executive on the Woolite and Evian brands.
In 1994, Laura partnered with her father to form Ries & Ries. Together they have consulted with many Fortune 500 companies. They have also co-authored four books together:
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The 22 Immutable Laws of Branding (1998)
The 11 Immutable Laws of Internet Branding (2000)
The Fall of Advertising & the Rise of PR (2002)
The Origin of Brands (2004)
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The Fall of Advertising & the Rise of PR has generated enormous interest in the marketing community. The book made both the Business Week and The Wall Street Journal bestseller lists. In addition to being reviewed by these publications, it was also reviewed by USA Today, Harvard Business Review, Boston Globe, Chicago Sun-Times and many other publications.
Laura's latest book, The Origin of Brands explores "divergence," the best way to create a new brand. Like her father, Laura is one for controversy and this book does it by debunking the myth of convergence. What works today in marketing is creating a new category by divergence, a concept which is analogous to the creation of a new species, as pioneered by Charles Darwin in his classic book on the subject. In 2002, Business 2.0 named Laura a "management guru" and issued trading cards with her picture and statistics on them.
Laura has appeared on the Fox News Channel, CNBC, ABC World News Tonight and CNN. She is a frequently quoted marketing expert in the New York Times, The Wall Street Journal, USA Today, Associated Press, Advertising Age and other publications. In addition to her consulting, speaking and writing, Laura enjoys many activities such as horseback riding, tennis, weight lifting, snow skiing and photography. Laura resides in Roswell, Georgia with her husband, two sons, two poodles and one show horse.
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