In 1994, Ries & Ries was founded by legendary marketing strategist Al Ries and his daughter Laura Ries in New York.

Since 1997, Ries & Ries has been based in Atlanta, Georgia.

But they spend most of their time of the road consulting with top corporations around the world from Microsoft, Ford, Disney, Merck and Frito-Lay.

The dynamic duo and bestselling authors have been profiled in Business Week, Marketing News, Advertising Age, The Wall Street Journal, Atlanta Journal-Constitution, and countless other domestic and international magazines and newspapers.

Together they have written 5 books, including their new book War in the Boardroom released in March 2009.

Other titles include: The 22 Immutable Laws of Branding (1998), The 11 Immutable Laws of Internet Branding (2000), The Fall of Advertising & the Rise of PR (2002), The Origin of Brands (2004).