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Ries & Ries was founded in 1994 by Al Ries and his daughter Laura Ries in Great Neck, New York.
Prior to 1994, Al was with his former partner Jack Trout in Greenwich, Connecticut. And Laura was working as an account executive at TBWA Advertising in New York City. Al decided he wanted to work with his daughter and Laura decided to fulfill a lifelong dream of working with her mentor.
In 1997, Ries & Ries relocated to Atlanta, Georgia. In Atlanta, they have found a warm climate, friendly people and the world's busiest airport, Hartsfield International.
The dynamic duo have been profiled in Business Week, Marketing News, Advertising Age, The Wall Street Journal, Atlanta Journal-Constitution, Brandweek and countless other domestic and international magazines
and newspapers.
Ries & Ries consults with top companies across the globe. In addition, Al and Laura travel the world doing seminars on the principles of marketing strategy.
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