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One of the most frequently-asked questions at our seminars and speeches is: “What special rules do you have for small businesses?” The answer is:...
Marketing and psychology are closely related. If psychology is the “systematic study of human behavior,” then marketing is the “systematic study of human behavior...
Former General Motors chairman Robert Stempel declared (when he was general manager of Chevrolet in the early 1980s,) “The secret to success in this...
Recently, the country of Guatemala hired a global branding consultancy to develop a new tourist strategy. According to the consultants: “Extensive focus groups were...
Volkswagen just announced that it was withdrawing its luxury Phaeton model from the U.S. market. No surprise there. In the two years since its...
The last time I checked, Google was worth $125 billion on the stock market. More than four times as much as General Motors and...
Last February, Mayor Shirley Franklin and the Atlanta Committee for Progress announced the launch of a public/private initiative “to create a new, compelling branding...