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Al Ries
Northwestern’s Medill, the school of everything.
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The case for multiple brands.
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The coupon bubble.
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What’s the message of social media?
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Apple’s iPad.
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Death of a slogan.
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Change.
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Long slogans.
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Nicknames.
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Comcast needs a new strategy, not a new name.
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High-fructose corn syrup.
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Tylenol, Tiger and Toyota.
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