Posts By Al Ries

• Names don’t matter.

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• The sad saga of Sears.

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• What’s causing Toyota’s troubles?

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• What good are the words without the music?

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• The principles of marketing: F . . O . . C . . V . . S.

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• The TGIF revolution is only half the story.

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• The downside of upgrades.

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• Keeping your brand on course.

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• What exactly is the role of marketing anyway?

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• Bill Bernbach: A true advertising genius.

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• Variable pricing:  The ultimate brand-destruction machine.

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• Metric Madness.

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