A glimpse into the minds of the Positioning Pioneers

Posts By Laura Ries

  • The Sad Saga of Sears

    With the Kmart marriage going bad, employees jumping ship and a patriarch who doesn’t appear to know what he is doing, Sears is falling...

  • Not your father’s Xerox

    After a brand overhaul that was two years in the making, Xerox unveiled a new look last week. Xerox worked with Interbrand to modernize...

  • Change is the word

    Like the Olympics, every four years we are treated to a sport known as the U.S. Presidential election. With the politicians, as with the...

  • 5 Best Line Extensions of 2007

    What is a line extension? Taking a brand name in one category and using the same brand name in another category. Example: Tostitos are...

  • The Good, the Bad and the Smelly

    The past two days I have been up early to appear on Fox Business’ “Money for Breakfast” to count down my top 5 line...

  • Another reason to buy an iPod.

    The Ries Report is now available as a podcast from iTunes! I am hoping I get a iPod touch for Christmas myself. I still...

  • Need a boost this holiday season?

    Despite my attempts to deny it, the holidays are upon us. Christmas is 19 days away. The sad truth is that the true meaning...

  • Who is your favorite guru?

    There is no question who my favorite guru is. It’s my Dad, of course. But I was glad to see that I am not...

  • Being different visually

    The ability of a brand to stand out in the marketplace will enhance its chance of standing out in the mind. We live in...

  • Halloween Tricks and Treats

    Happy Halloween! In honor of Halloween, I thought I would follow up last week’s post on great restaurant branding with some of the scariest...

  • Building a new restaurant brand.

    Seasons 52: A case study. A new restaurant brand has hit the market, Seasons 52, and it looks likely to become the next big...

  • Closing day in Atlanta

    Finally the silly slogan for my hometown of Atlanta “Every day is an opening day” has been benched. Since October 2005 when it was...

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