A glimpse into the minds of the Positioning Pioneers

Posts By Laura Ries

  • Dancing her brand back into the mind

    Can Heather Mills dance? Who cares? She entered the fourth season of ABC’s hit reality show Dancing with the Stars, not to show off...

  • Warning: Massive line extension can kill you.

    Brand Mortality series: Part 2. Click here to read Part 1. The second disease that will kill a brand is massive line extension in...

  • Brand Mortality: A two part series.

    Turns out brands are just like the rest of us, merely mortal. They can’t live forever. This is good news and bad news for...

  • Do it like JetBlue

    In case you missed it, JetBlue suffered a major brand crisis this past week after an ice storm hit the Eastern United States and...

  • Good News

    If you live in or around Georgia, then you are in luck! This week’s Georgia’s Business , a weekly news show on PBS hosted...

  • Super Bowl Ads 2007

    This year even more than ever it was the Bud bowl. Bud Light dominated the game from start to finish with no other brand...

  • Wal-Mart save your pennies.

    Wal-Mart, the world’s largest retailer, started a new ad campaign yesterday designed to defend its reputation and praise its record, as an employer and...

  • EBay Express a failure, I’m shocked. (just kidding)

    In today’s Wall Street Journal the top headline is “EBay’s Bid to Go Beyond Auctions Isn’t Selling Well.” Really? I’m shocked! Well, actually I’m...

  • Ries Report demo

    Many of you have had enough of the Wiggles, I understand. But I have to do one more post on my favorite kiddie band....

  • A New Yellow for the Wiggles

    The Wiggles brand is back on track now that Greg Page officially retired from the kiddie super group on Thursday, November 30th. The ongoing...

  • Brand names that need to go.

    While on vacation in Colorado celebrating the thanksgiving holiday with family I came across what could be the craziest brand name I have seen...

  • Learning from the Wiggles

    Do you have kids under five? If so, you need no explanation of who or what The Wiggles are. But for those of you...

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