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What do you do if you are yesterday’s brand? If the giants of the world have entered your category and have taken it over?...
On Friday, October 13th, Al and I had the pleasure of giving an all-day seminar in Kiev, Ukraine. It was the first trip for...
Many times marketing is seen as a dirty word in the non-profit sector. A necessarily evil that no one admits spending too much time...
When should your CEO make the move from the boardroom to the broadcasting studio to become the pitch person in your new advertising campaign?...
This week is the official launch of our new and improved website at www.RIES.com, I like to think of it as Ries 2.0. I...
When someone attacks your brand, how do you fight back? With advertising? Forget it. Fight fire with fire. To fight negative PR, advertising never...
Last week I was getting my hair colored at a salon and to pass the time I was flipping through Elle magazine which covers...
The coffee category has undergone a metamorphosis. You can blame it on Starbucks. The upscale coffee shop has greatly impacted the mindset of coffee...
Some days it seems I could spend every day and every post writing about silly, stupid and strange line extensions. Some days as soon...
Geox Originally uploaded by ries brown. The power of a focus! In only a few short years Geox has build a powerful global brand...
I have been following the interesting discussion going on over at Jennifer Rice’s blog over positioning, line extensions and second brands when a new...
Mel Gibson has ignited an atomic bomb of negative PR following his DUI arrest Friday. Causing the biggest branding obstacle is not the drunk...