A glimpse into the minds of the Positioning Pioneers

Posts By Laura Ries

  • Dude, Dell’s got a problem.

    When a company gets into trouble, all management wants to do is to use PR to fix the PR problem. Instead they should be...

  • Weddings and Funerals

    This has got to go on record as one of the craziest line extensions ever. The world’s most famous wedding-dress designer apparently thinks she...

  • Cristal kicks itself

    The story is everywhere. French champagne snob disses hip-hop’s love of their jewel brand, Cristal. A PR nightmare for Frederic Rouzaud, managing director of...

  • Happy Father’s Day!

    Happy Father’s Day to all the Dads of the world. Al and I are celebrating this special day in Jakarta, Indonesia where we will...

  • Dixie Chicks attempt a comeback

    http://www.dixiechicks.com/ The band, formerly known as the hottest thing in country music has suddenly cooled. It started back in 2003 at the start of...

  • Weber images

    Even if you never heard the name, you’ll know the grill when you see it:   Here is the orginal George developed in Mount...

  • Well-done Weber, almost.

    Happy Memorial Day everybody! Last weekend was the official kick-off of the U.S. grilling season. And my husband, like most men I suspect, spent...

  • Why Dunkin’ Donuts needs to move faster.

    Starbucks is the big boy of coffee. With 11,000 units, it’s the world’s biggest coffee chain. With a focused brand and brilliant marketing, Starbucks...

  • Why Ambien will survive

    I discussed the current problems facing the Ambien brand today on CNBC, here is a summary of my thoughts on what Sanofi-Aventis should be...

  • A Crisis for Crusing?

    Ship fires, stomach viruses, husbands overboard and high fuel costs. Can the high-flying cruise industry survive recent setbacks and return to the high seas...

  • Squawk Box

    Do you get up early? Well if you don’t set your TiVo to catch the beginning of Squawk Box on Monday moring around 6:10...

  • The More Expensive Side of Wal-Mart

    Have you seen the news? Wal-Mart is going to show us its more expensive side. http://www.wfaa.com/sharedcontent/dws/bus/stories/032206dnbuswalmartlab.7b6ef28.html In Texas, Wal-Mart opened a new store today...

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