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Poor Wendy’s. One crazy woman wrongly accuses the fast-food chain of an unthinkable crime (serving Chili containing a severed finger) and boom the brand...
The only thing better than succeeding yourself is watching someone you know and respect succeed. And Jorge Cruise is doing just that. Growing up,...
Sorry I have not posted anything on my blog in a few weeks. But I have been very busy bringing a new Ries into...
GoDaddy.com, the Internet domain registrar that used tasteless humor to promote itself during the Super Bowl, actually has a good idea, a profitable company,...
Can Martha make a comeback? Of course, there is nothing people like more than knocking someone down and then giving them the chance to...
Carly Fiorina was the ultimate celebrity CEO. She was a brilliant, brash and bold leader who used public relations to build the great Carly...
It was the year of the amazing comeback. The Janet Jackson waredrobe malfunction of last year actually forced marketers to abandon the easy and...
Are you ready? Are you ready? Are you ready for some serious advertising! Yes, it’s that time again. Sunday, February 6th will be the...
Keeping a brand focused is not an exciting or glamorous job. That’s why so many successful brands fall into trouble. As soon as we...
With the start of a New Year only days away, I thought I would join the many who look back at 2004 and pick...
With a new year fast approaching, many of us reevalute our lives and jobs and make resolutions to change. So I thought it might...
Starbucks redefined America’s coffee shop. It was the first brand to focus on being a European-style coffee house. The first coffee shop to just...