Burger King loses its way

What kills most marketing programs is “change.”
When you keep changing your slogans, you confuse consumers and after a while they don’t attention to what you are trying to say.
Over the years, Burger King has had a lot of slogans. Remember “Where is Herb?” Burger King spent over $40 million trying to find him. They never did!

Super Bowl of Advertising – 2012

While the gridiron battle between the New York Giants and the New England Patriots was close, the advertising battle on the tube was not.
The Super Bowl battle for commercial success might better be described as a mixture of the old classics, the new stuff, the overly sexy and the over the top.

Super Bowl 2011: Game scores big, Advertising mostly fumbles

The stand out star of last night’s Super Bowl was clearly Aaron Rogers. Most people will be talking about Aaron and the Packers today instead of the commercials. Because it was the game was far more super than any of the ads. But with the most-watched commercials of the year, the Super Bowl provides a good picture of the state of the advertising industry. Here is my roundup of who scored and who fumbled.

Why Google should get out of China

Sometimes the most illogical business decision is the right decision for the brand. This is certainly the case for Google. Google is pulling its company out of China, the biggest internet market in the world. Sounds illogical and crazy to me and most leaders. But it is the right call for several reasons.

Experience the Focus Effect

What works in the beauty business? The same thing that works in all businesses. Own a word in the mind. Typically, a beauty brand will start out by owning a word and then get line-extended like crazy. Still the brand might remain powerful because consumers remember the past. It wasn’t the line-extensions that created a powerful brand like Dove, it was the original focus of the brand that did that job. Dove started out as “one-fourth moisturizing lotion” and is still the No.1 bar soap.