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Former General Motors chairman Robert Stempel declared (when he was general manager of Chevrolet in the early 1980s,) “The secret to success in this...
Recently, the country of Guatemala hired a global branding consultancy to develop a new tourist strategy. According to the consultants: “Extensive focus groups were...
Volkswagen just announced that it was withdrawing its luxury Phaeton model from the U.S. market. No surprise there. In the two years since its...
The last time I checked, Google was worth $125 billion on the stock market. More than four times as much as General Motors and...
Last February, Mayor Shirley Franklin and the Atlanta Committee for Progress announced the launch of a public/private initiative “to create a new, compelling branding...
Why are General Motors and Ford in trouble? Why did Delta, Northwest, US Airways and United Airlines go bankrupt? Why were Coca-Cola C2 and...
Fundamentally, there are two ways to increase sales: (1) Expand the brand, or (2) Expand the brand’s market share. Most companies focus on the...
Marketing people spend 95 percent of their time on brand maintenance when the real opportunities lie in brand creation. Look what the iPod has...
The only industry in America that doesn’t believe in advertising is the advertising industry itself. Because they don’t do any. Well, hardly any. And...
A Hilton senior vice president for brand management and marketing was recently asked by a reporter, “So what the hell is a Hilton?” “People...
You might have missed it, but a 10-page cover article in The New York Times Magazine (April 10, 2005) accurately profiled the mindset of...
What happened to General Motors happens to all companies, even yours. New products, new technologies and new distribution channels cause brands to become unfocused...