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April 2003 One of the typical questions marketing people ask themselves is, What’s the lifetime value of a customer? Presumably a company benefits by...
March 2003 A recent 5-page foldout magazine advertisement opened up with the following 39 attributes spread out over two pages: Renegade, fearless, unexpected, bold,...
February 2003 Coca-Cola’s launch of its new “real” campaign represents a watershed moment in advertising history. The owner of the world’s most valuable brand...
January 2003 “We have to grow the business” is usually the first public statement of a new CEO. Growth solve s all problems, goes...