Coupons, Groupon and Cocaine

These days marketers are going in exactly the wrong direction. The recession has caused a lots of companies to panic. And when companies panic, they print coupons and throw up sale signs. Look in your mailbox, your email inbox or your newspaper and you will see what I mean. Everybody is having a sale.But does this coupon-sale-discount strategy work? Coupons and discounts do one thing every well. They teach consumers that your regular prices are too high. A lesson consumers learn very quickly. Once they think your regular prices are too high, they won’t buy from you until given a discount. And desperate companies are too quick to oblige.

Non-Profit Marketing: Lessons from Kate’s Club

Too many non-profit leaders think it is either shallow or useless to spend either time or money on branding. Nothing could be further from the truth. Branding is the key to success no matter if you are selling sneakers or helping the homeless. Read how Kate's Club has built it's powerful non-profit brand.

High Five to FiveFingers

If your brand doesn’t have a visual difference it is going to be very difficult to create excitement. Shock and surprise is what generates excitement. And excitement is what build's a brand. You need to stop consumers in their tracks to say “What is that?!” Sometimes a visual difference is a natural part of the product; at other times you need to exaggerate or create a difference. With Vibram FiveFingers, the difference is shocking and easy to see. It's the toes.