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by Laura Ries. Tesla is the only brand that says: I own an electric vehicle. The other ten have gasoline brand names.
No matter how much the world of media changes, our yearly love affair with Super Bowl advertising continues. For 354 days of the year,...
When Tom Bodett was recording a radio commercial for Motel 6, he found the script was a few seconds short. So to finish the...
Every cancer center has a mission, vision and core values. If you looked them all up, they are all pretty similar. It is tough...
What can a red nose do? It can build a brand. A red nose is the visual hammer for Red Nose Day, a campaign...
Hewlett-Packard is trying to become more focused by dividing itself in half. But dividing isn’t so easy. It is messy legally, corporately and mentally....
Running for President of the United States means building a brand that at least 51% of the country is willing to buy on Election...
Starbucks, like most companies these days, is obsessed with buzz. Not the kind you get from a double-espresso but the kind you find online...
We saw fewer special effects, sexy girls and kicks to the crotch this year. And the few that took that route fell flat. What...
The Weed Wars are coming. As the legalization of marijuana continues to move forward, we will see hundreds of homegrown brands turn into a...