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Seasons 52: A case study. A new restaurant brand has hit the market, Seasons 52, and it looks likely to become the next big...
Finally the silly slogan for my hometown of Atlanta “Every day is an opening day” has been benched. Since October 2005 when it was...
From Miller’s catfight to Carl’s Jr.’s Hilton wash down to Hardee’s teacher dance to the Folsom Street Fair’s sadomasochistic last supper there is an...
Jobs makes surprise cuts Less than 3 months after the most hyped product introduction of our time, Steve Jobs shocked the world when he...
Some branding strategies are just plain crazy. Two crazy strategies that are making the rounds in boardrooms across the county are: If we can’t...
The premise of viral marketing is that people will enjoy an advertisement so much they will not only watch it but be willing to...
“Rethink excess, Rethink American.” This is the big idea from Saturn’s new advertising agency Deutsch. Rethink excess? America is all about excess. From huge...
What do you do when the world seems obsessed with dieting, fat and calories? When every product is promoting it is low-fat, fat-free, low-carb,...
Tiger Woods is the man. As an athlete, a role-model and an endorser, nobody can come close to his perfection. Tiger is young, articulate,...
The only other PR event that even compares to the iPhone circus was Harry Potter. But unlike iPhone, Potter delivered on its hype, selling...
For a product dubbed the Jesus-phone, which received more pre-launch hype than any other product in history, it looks like a major miracle might...
Branding is both an art and a science. The laws of branding are not like the law of gravity. The laws of branding work...