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It was a honor to receive this prestigious award by the Atlanta Business Chronicle. It was such a thrill to share this award with...
A leader brand should own a category not just a word. The harsh reality is that consumers care more about categories than they...
The harsh political season has spawned a new round of attack ads from marketers. Campbell's and Progresso are sparring over MSG. Dunkin' is doing...
The economy is in trouble. The stock market has gone haywire. And consumers have drastically reined in their spending. These are not...
Line extensions are like drugs. And like drugs which we all know can be deadly, the long term risks are often overlooked for some...
By historic standards, the next president of the United States, should most definitely not be John McCain. With an unpopular two-term president and a...
This Presidential race has stacked up to be a true test of branding might. McCain/Maverick vs. Obama/Change. Both parties have found their footing and have...
No, I’m not talking politics, I’m talking branding. And I’m talking specifically about my brand, my blog brand. Branding is not easy. Sometimes...
There is one thing for sure, nothing is for sure when it comes to the Olympics. The Olympics is a place where even the...
It has been over a year since the launch of the much ballyhooed iPhone. Much has been said. Many have been bought. Let’s take...
The word “branding” comes from the cattle ranching days of the Old West. The branding of livestock was a rigidly-enforced practice that helped to keep...
The way to build a powerful brand is not by emulating the leader and trying to be better. History proves time and again that...