Burger King loses its way

What kills most marketing programs is “change.”
When you keep changing your slogans, you confuse consumers and after a while they don’t attention to what you are trying to say.
Over the years, Burger King has had a lot of slogans. Remember “Where is Herb?” Burger King spent over $40 million trying to find him. They never did!

America’s Visual Hammer

Happy Birthday America! We are celebrating the Fourth of July holiday in the United States today! I'm also using today to kick-off my new Visual Hammer of the Week series. It should be no surprise that this week's selection for Visual Hammer of the week is the Flag of the United States of America.

Audi’s Visual Hammer. An opportunity missed.

In 1990, Audi hired my Dad to help them revive the brand in the U.S. after the 60 Minute segment that nearly destroyed the brand. I remember the case well and was curious about what his exact ideas for Audi were so I dug up a copy of his report. Al’s advice: "Don't try to fight a bad perception......