The 22 Immutable Laws of Branding		The 11 Immutable Laws of Internet Branding
Introduction 1. Law of Expansion 2. Law of Contraction 3. Law of Publicity 4. Law of Advertising 5. Law of the Word 6. Law of Credentials 7. Law of Quality 8. Law of the Category 9. Law of the Name 10. Law of Extensions 11. Law of Fellowship 12. Law of the Generic 13. Law of the Company 14. Law of the Subbrands 15. Law of Siblings 16. Law of Shape 17. Law of Color 18. Law of Borders 19. Law of Consistency 20. Law of Change 21. Law of Mortality 22. Law of Singularity		Introduction 1. Law of Either/Or 2. Law of Interactivity 3. Law of the Common Name 4. Law of the Proper Name 5. Law of Singularity 6. Law of Advertising 7. Law of Globalism 8. Law of Time 9. Law of Vanity 10. Law of Divergence 11. Law of Transformation