Lowell Weicker, former Governor of Connecticut. "The 22 Immutable Laws of Marketing is the best book on marketing I've ever read."

Herman Cain, Former President and CEO, Godfather's Pizza. "Powerful marketing concepts with practical evidence galore! Their concepts are especially relevant to current economic and competitive conditions."

Burt Sugarman, CEO, Giant Group. "The 22 Immutable Laws of Marketing is such a great book that I sincerely hope our competitors do not read it."