If you are in the media and are interested in interviewing Al or Laura Ries, please email us.

Recent Television

Ries Report

Super Bowl 2016

No matter how much the world of media changes, our yearly love affair with Super Bowl advertising continues. For 354...

What can a red nose do?

What can a red nose do?

What can a red nose do? It can build a brand. A red nose is the visual hammer for Red Nose Day, a campaign started in the U.K. and has now moved into America. The Red Nose Day fund is a program of Comic Relief, a non-profit that raises money for children living in poverty. Hundreds of charities do similar work, but most don’t become as well-known or raise as much money. The difference? A visual hammer that drives the brand into the mind. It might be a simple or silly thing like a pink ribbon, a yellow bracelet or a red nose. Three visuals that have built powerful, relatively-new non-profit giants.