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Our 5-step Positioning Process.
(1) First you need to narrow your focus in order to stand for something.
(2) Second you need to define your category or create a new category.
(3) Third you need a verbal nail that describes your position.
3. Verbal nail.
4. Visual Hammer.
(4) Fourth you need a visual hammer to nail that idea into the mind.
(5) Fifth you need a battlecry, a memorable slogan that will live forever.