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Happy Birthday America! We are celebrating the Fourth of July holiday in the United States today! I’m also using today to kick-off my new...
A company makes a major mistake when it develops a verbal strategy without considering what visual hammer might help hammer that idea into consumers’...
In 1990, Audi hired my Dad to help them revive the brand in the U.S. after the 60 Minute segment that nearly destroyed the...
My father’s theory on positioning was revolutionary, but it had a weakness. Invariably, positioning strategy was expressed verbally. You looked for a verbal hole...
While the gridiron battle between the New York Giants and the New England Patriots was close, the advertising battle on the tube was not....
Steve Jobs was a rebel who didn’t go about life or work in the normal way. He dropped out of college, was a fruitarian...
What’s a Google? It’s a search engine. Want to find something online, you Google it. After domination of a category like search, the question...
Starbucks latest offensive isn’t against McDonald’s or Dunkin’ Donuts it is against itself. And if Starbucks weapon is as successful as it says it...
Sometimes the harder you try, the worse off you are. Why is that? Branding can sometimes be like trying to pick up girls. It...
If President Obama truly wants to be a revolutionary leader he should not overlook other major issues plaguing our people. After he installs nationalized...