Non-Profit Marketing: Lessons from Kate’s Club

Too many non-profit leaders think it is either shallow or useless to spend either time or money on branding. Nothing could be further from the truth. Branding is the key to success no matter if you are selling sneakers or helping the homeless. Read how Kate's Club has built it's powerful non-profit brand.

Brand Makeover for the Swift School

On The House is a team of Atlanta branding and marketing experts that donated a total of $100,000 worth of services to a local non-profit organization. The idea was to give a branding makeover to a non-profit that was doing great work, but was not reaching its full potential due to weak marketing materials. The winner would receive strategic brand consulting, brand identity work, logo design, website design, photography, video production, brochures, printing and trademark counseling all for free. The winner of the prize was the Swift School, a non-profit school in Roswell, Georgia that serves elementary children with dyslexia.