A glimpse into the minds of the Positioning Pioneers

  • 2013 Superbowl Ad Preview

    When it comes to Super Bowl ads you can always count on seeing several things: Celebrities, special effects, babies, animals, sexy girls and dudes...

  • Audi’s Visual Hammer. An opportunity missed.

    In 1990, Audi hired my Dad to help them revive the brand in the U.S. after the 60 Minute segment that nearly destroyed the...

  • Super Bowl 2011: Game scores big, Advertising mostly fumbles

    The stand out star of last night’s Super Bowl was clearly Aaron Rogers. Most people will be talking about Aaron and the Packers today...

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