Marketing is frustrating because virtually all common-sense ideas are wrong. Take Theodore Levitt’s famous maxim, People don’t want to buy...
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A company makes a major mistake when it develops a verbal strategy without considering what visual hammer might help hammer that idea into consumers' minds.
The stand out star of last night’s Super Bowl was clearly Aaron Rogers. Most people will be talking about Aaron and the Packers today instead of the commercials. Because it was the game was far more super than any of the ads. But with the most-watched commercials of the year, the Super Bowl provides a good picture of the state of the advertising industry. Here is my roundup of who scored and who fumbled.