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Sometimes the most illogical business decision is the right decision for the brand. This is certainly the case for Google. Google is pulling its...
Everybody knows the rule. When you do something wrong, you say you are sorry. As a society we love to scold but we also...
On The House is a team of Atlanta branding and marketing experts that donated a total of $100,000 worth of services to a local...
Never overlook the power and importance of packaging. It is the last chance for a consumer to say yes or no to your brand....
First of all, was it really humor that built the Bud Light brand? No. Second of all, have Bud Light sales really fallen? No....