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Steve Jobs was a rebel who didn’t go about life or work in the normal way. He dropped out of college, was a fruitarian...
Netflix owns movies-by-mail. They might make a lot of money today, but are not the future. Netflix has wisely bet on streaming as its...
In a down economy with consumers pinching every penny, you would think that sales at a retailer synonymous with “cheap” would be up, not...
What’s a Google? It’s a search engine. Want to find something online, you Google it. After domination of a category like search, the question...
It’s the headline of our times “Brand X Moves to Social Media.” It’s the hottest trend in marketing with executives from the corner offices...
What is RIM doing wrong? Why don’t people appreciate RIM’s BlackBerry brand, profits or growth? Because they are fighting the wrong battle. They are...
The stand out star of last night’s Super Bowl was clearly Aaron Rogers. Most people will be talking about Aaron and the Packers today...
So you want to start a business? You’ve got an idea, you see an opportunity in marketplace and you plan to work hard in...
The Starbucks brand was built on coffee and nobody knows that better than Howard Schultz. Seeing him so blatantly and arrogantly remove it from...
These days marketers are going in exactly the wrong direction. The recession has caused a lots of companies to panic. And when companies panic,...
They used to sing “Fall into the Gap.” And consumers did. Since the Woodstock era, the Gap has outfitted millions of consumers with its...
The Challenge: Help the Atlanta Union Mission, a 72-year-old brand founded during the Great Depression update its image, clarify its mission and focus its...