A glimpse into the minds of the Positioning Pioneers

  • High Fructose Corn Syrup, not so sweet.

    Would a sugar taste as sweet by another name? I say absolutely. Even sweeter. High fructose corn syrup has become public enemy number one...

  • Non-Profit Marketing: Lessons from Kate’s Club

    Too many non-profit leaders think it is either shallow or useless to spend either time or money on branding. Nothing could be further from...

  • High Five to FiveFingers

    If your brand doesn’t have a visual difference it is going to be very difficult to create excitement. Shock and surprise is what generates...

  • McDonald’s Goes Above & Beyond

    McDonald’s moved at lightning speed and initiated a voluntary recall of its popular Shrek glasses that contained trace amounts of a toxic metal. While...

  • BP has a Brand Problem

    BP talked the talk but never walked the walk. Like many companies in unpopular industries, BP launched a massive advertising campaign to put a...

  • What should Goldman Do?

    What does Goldman Sachs need to do to save its brand? In a word, nothing. A powerful, leading brand is practically bullet-proof. It’s not...

  • Why Google should get out of China

    Sometimes the most illogical business decision is the right decision for the brand. This is certainly the case for Google. Google is pulling its...

  • Talking Tiger on Fox Business

    Branding expert, Laura Ries, talks about Tiger Wood’s returning to the Masters Tournament and the benefit to his sponsors on the Fox Business show...

  • Experience the Focus Effect

    What works in the beauty business? The same thing that works in all businesses. Own a word in the mind. Typically, a beauty brand...

  • Super Bowl Ads 2010

    Laura Ries says the best ads of Super Bowl 2010 are: Google, Doritos, Snickers, Budweiser, Denny’s Coca-Cola. Among the worst: Audi, Volkswagen, Dodge, Boost...

  • Verizon and its Atomic Bomb

    In the current Cellphone War, Verizon has dropped the atomic bomb of marketing on rival AT&T. Marketing wars are fought with lots of words,...

  • Domino’s Should Apologize

    Everybody knows the rule. When you do something wrong, you say you are sorry. As a society we love to scold but we also...

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Laura

Laura

Ries Report

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