Would a sugar taste as sweet by another name? I say absolutely. Even sweeter. High fructose corn syrup has become public enemy number one...
Too many non-profit leaders think it is either shallow or useless to spend either time or money on branding. Nothing could be further from...
If your brand doesn’t have a visual difference it is going to be very difficult to create excitement. Shock and surprise is what generates...
McDonald’s moved at lightning speed and initiated a voluntary recall of its popular Shrek glasses that contained trace amounts of a toxic metal. While...
BP talked the talk but never walked the walk. Like many companies in unpopular industries, BP launched a massive advertising campaign to put a...
What does Goldman Sachs need to do to save its brand? In a word, nothing. A powerful, leading brand is practically bullet-proof. It’s not...
Sometimes the most illogical business decision is the right decision for the brand. This is certainly the case for Google. Google is pulling its...
Branding expert, Laura Ries, talks about Tiger Wood’s returning to the Masters Tournament and the benefit to his sponsors on the Fox Business show...
What works in the beauty business? The same thing that works in all businesses. Own a word in the mind. Typically, a beauty brand...
Laura Ries says the best ads of Super Bowl 2010 are: Google, Doritos, Snickers, Budweiser, Denny’s Coca-Cola. Among the worst: Audi, Volkswagen, Dodge, Boost...
In the current Cellphone War, Verizon has dropped the atomic bomb of marketing on rival AT&T. Marketing wars are fought with lots of words,...
Everybody knows the rule. When you do something wrong, you say you are sorry. As a society we love to scold but we also...