Crazy for Consumers? RIM is insane.

What is RIM doing wrong? Why don’t people appreciate RIM’s BlackBerry brand, profits or growth? Because they are fighting the wrong battle. They are focused on the wrong target. BlackBerry has been chasing the consumer instead of chasing its less-sexy business customer. Why it is that companies that have great success and profits with business clients feel the need to ditch them for the fickle, finicky and thin-margined consumer?

Verizon and its Atomic Bomb

In the current Cellphone War, Verizon has dropped the atomic bomb of marketing on rival AT&T. Marketing wars are fought with lots of words, but wars are won when you combine your words with a visual. Verizon has done just that.