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Captcha boxes are annoying and customers hate them. But companies need them to stop the bad guys. Or do they? Could a branding and...
A company makes a major mistake when it develops a verbal strategy without considering what visual hammer might help hammer that idea into consumers’...
In 1990, Audi hired my Dad to help them revive the brand in the U.S. after the 60 Minute segment that nearly destroyed the...
My father’s theory on positioning was revolutionary, but it had a weakness. Invariably, positioning strategy was expressed verbally. You looked for a verbal hole...
While the gridiron battle between the New York Giants and the New England Patriots was close, the advertising battle on the tube was not....
Tim Tebow is the hottest story in sports. While the Green Bay Packers are charging ahead with an undefeated record, everybody is talking about...
Steve Jobs was a rebel who didn’t go about life or work in the normal way. He dropped out of college, was a fruitarian...
In a down economy with consumers pinching every penny, you would think that sales at a retailer synonymous with “cheap” would be up, not...
What’s a Google? It’s a search engine. Want to find something online, you Google it. After domination of a category like search, the question...
It’s the headline of our times “Brand X Moves to Social Media.” It’s the hottest trend in marketing with executives from the corner offices...
What is RIM doing wrong? Why don’t people appreciate RIM’s BlackBerry brand, profits or growth? Because they are fighting the wrong battle. They are...
So you want to start a business? You’ve got an idea, you see an opportunity in marketplace and you plan to work hard in...