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Laura Ries says the best ads of Super Bowl 2010 are: Google, Doritos, Snickers, Budweiser, Denny’s Coca-Cola. Among the worst: Audi, Volkswagen, Dodge, Boost...
In the current Cellphone War, Verizon has dropped the atomic bomb of marketing on rival AT&T. Marketing wars are fought with lots of words,...
Everybody knows the rule. When you do something wrong, you say you are sorry. As a society we love to scold but we also...
Tiger Woods was a rare breed. A phenomenal athlete who delivered consistent record-shattering victories on and off the course with style, grace and integrity....
It’s amazing how many of the world’s most successful entrepreneurs quickly forget what made them famous. The latest example is Kevin Plank, CEO of...
On The House is a team of Atlanta branding and marketing experts that donated a total of $100,000 worth of services to a local...
Success is sometimes your own worst enemy. Just ask the management and stockholders at Crocs. A hot brand can burns bright too fast and...
Starbucks latest offensive isn’t against McDonald’s or Dunkin’ Donuts it is against itself. And if Starbucks weapon is as successful as it says it...
Sometimes the harder you try, the worse off you are. Why is that? Branding can sometimes be like trying to pick up girls. It...
If President Obama truly wants to be a revolutionary leader he should not overlook other major issues plaguing our people. After he installs nationalized...
First of all, was it really humor that built the Bud Light brand? No. Second of all, have Bud Light sales really fallen? No....