Starbucks is Shooting Itself in the Cup

Starbucks latest offensive isn’t against McDonald’s or Dunkin’ Donuts it is against itself. And if Starbucks weapon is as successful as it says it will be then they could be shooting themselves in the cup. It’s an insane idea for the world’s leading gourmet coffee chain to set-up a blind taste test in its own stores that it hopes it will lose. Losing a taste test devalues the loser as much as it praises the winner.

GM & the Implication of the Opposite

Sometimes the harder you try, the worse off you are. Why is that? Branding can sometimes be like trying to pick up girls. It is not what you say that counts. But the implication of what you say that counts. When crafting their advertising messages, too many marketers forget about this principle. As a result, while even if they are telling the truth all they do is convince consumers of the opposite.

Why stop at HealthCare?

If President Obama truly wants to be a revolutionary leader he should not overlook other major issues plaguing our people. After he installs nationalized HealthCare, there are many other programs he might consider adding. Why should Obama stop with Government HealthCare? Why not, FoodCare, ChildCare, ClothesCare, ShelterCare and ComputerCare too?