It’s the headline of our times “Brand X Moves to Social Media.” It’s the hottest trend in marketing with executives from the corner offices at Coca-Cola to the front lines at the local barber shop talking up Twitter, Foursquare, Groupon and Facebook. Since the Great Recession hit, we have been forced to do more with less and what better way to accomplish this than with social media. Compared to traditional advertising, a social media campaign is cheap. But is it effective? It all depends.
By Laura RiesIn Advertising vs. PR, Best of 2011, Branding blunders, Case Studies, Laura's BlogTags advertising, brand, branding, campaigns, confidence, Facebook, Fall of Advertising Rise of PR, focus, laura ries, marketing, NYT, party, positioning, PR, Rick Goings, social media, strategy, tactics, tupperware, Twitter