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Too many non-profit leaders think it is either shallow or useless to spend either time or money on branding. Nothing could be further from...
If your brand doesn’t have a visual difference it is going to be very difficult to create excitement. Shock and surprise is what generates...
BP talked the talk but never walked the walk. Like many companies in unpopular industries, BP launched a massive advertising campaign to put a...
What does Goldman Sachs need to do to save its brand? In a word, nothing. A powerful, leading brand is practically bullet-proof. It’s not...
Sometimes the most illogical business decision is the right decision for the brand. This is certainly the case for Google. Google is pulling its...
Branding expert, Laura Ries, talks about Tiger Wood’s returning to the Masters Tournament and the benefit to his sponsors on the Fox Business show...
What works in the beauty business? The same thing that works in all businesses. Own a word in the mind. Typically, a beauty brand...
In the current Cellphone War, Verizon has dropped the atomic bomb of marketing on rival AT&T. Marketing wars are fought with lots of words,...
Everybody knows the rule. When you do something wrong, you say you are sorry. As a society we love to scold but we also...
Tiger Woods was a rare breed. A phenomenal athlete who delivered consistent record-shattering victories on and off the course with style, grace and integrity....
On The House is a team of Atlanta branding and marketing experts that donated a total of $100,000 worth of services to a local...
Success is sometimes your own worst enemy. Just ask the management and stockholders at Crocs. A hot brand can burns bright too fast and...