Political Branding – 2016 Preview

Political Branding – 2016 Preview

Running for President of the United States means building a brand that at least 51% of the country is willing to buy on Election Day. Not an easy task in a country as large and diverse as America. Too narrow a focus and you won’t get a majority vote. The key to winning an election is to find a key issue narrow enough to stand for something but broad enough to be appeal to several constituencies.