Yahoo took a memorable, unique logo and after 30 days and 30 designs ended up with a rather average, boring, uninspired one. Marissa Mayer was clearly trying to make her mark on the company by changing the logo and giving it her own personal touch. And while Yahoo succeeded in getting a lot of attention and PR. The 30 days of logos created a media frenzy for the big reveal. Yahoo’s redesign ultimately failed in my opinion because the big reveal wasn’t very exciting. (Reminded me of the Segway launch!)
Archive for tag: redesign
So you want to start a business? You’ve got an idea, you see an opportunity in marketplace and you plan to work hard in building your business, but where do you start? You start by building a brand. So how do you build a brand? You need to do three things: get focused, be first and become famous.
They used to sing “Fall into the Gap.” And consumers did. Since the Woodstock era, the Gap has outfitted millions of consumers with its lines of basic clothing. But over the past few years, it is the Gap brand that is doing the “falling.”