Yahoo took a memorable, unique logo and after 30 days and 30 designs ended up with a rather average, boring, uninspired one. Marissa Mayer was clearly trying to make her mark on the company by changing the logo and giving it her own personal touch. And while Yahoo succeeded in getting a lot of attention and PR. The 30 days of logos created a media frenzy for the big reveal. Yahoo’s redesign ultimately failed in my opinion because the big reveal wasn’t very exciting. (Reminded me of the Segway launch!)
Archive for tag: ries pieces
If the Super Bowl is about beer, chips and boobs, then this weekend’s Oscars ceremony is all about diet soda, yogurt and hunks.
Frozen yogurt is a popular summertime treat and personal favorite of mine; it is also a category that has experienced tremendous growth with new brands branching out in all directions. Like a tree that branches out as it grows, categories grow and diverge over time. What was once one category ends up diverging into multiple categories. And many times the original leader fails to keep up. Here is my recap of the Fro-Yo wars.
Captcha boxes are annoying and customers hate them. But companies need them to stop the bad guys. Or do they? Could a branding and research opportunity replace captcha and still stop fraud?
In 1990, Audi hired my Dad to help them revive the brand in the U.S. after the 60 Minute segment that nearly destroyed the brand. I remember the case well and was curious about what his exact ideas for Audi were so I dug up a copy of his report. Al’s advice: "Don't try to fight a bad perception......