Steve Jobs was a rebel who didn’t go about life or work in the normal way. He dropped out of college, was a fruitarian for a time and was often called an arrogant, obnoxious, weirdo. Being a rebel, however, wasn’t the secret of Steve Jobs. In our youth-obsessed culture, rebels are a dime a dozen. Steve Jobs was a technology genius. But being a technology nerd wasn’t Job’s secret either. Silicon Valley is filled with brilliant technology nerds. Steve Jobs was a design genius. He was obsessed with creating tools that were not just good but beautiful. But being a design genius wasn’t the secret of Steve Jobs either. The world has many great rebels, great technology geeks and great designers. What made Steve Jobs so unique was his supremely-gifted marketing ability.
By Laura RiesIn Apple, Best of 2011, Branding successes, Case Studies, iPhone, Keys to Success, Laura's Blog, Logos, Name strategiesTags al ries, apple, brand name, brand strategy, branding, design, design genius, focus, forbes most valuable company, ipad, iphone, ipod, laura ries, logo, macintosh, marketing, marketing superstar, positioning, rebel, secret of steve jobs, simplicity, steve jobs, technology genius, verbal nail, visual hammer