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Burger King loses its way

What kills most marketing programs is “change.” When you keep changing your slogans, you confuse…

Laura Ries

First it was love, now it’s humanity.

Al Ries

Why is America one of the world’s wealthiest countries?

Al Ries

When you can expand your brand and when you can’t.

Al Ries

Super Bowl 2014

Unless you were a Seattle fan, the 2014 Super Bowl wasn’t a super game to…

Laura Ries

What the art market can teach us about branding.

Al Ries

The better product always wins, and other myths.

Al Ries

Marketing to do list for 2014

Find out what the top things you need to do to make your brand the…

Laura Ries

Management Myopia.

Al Ries

What’s the difference between advertising and marketing?

Al Ries

Company brands are getting just as important as product brands.

Al Ries

iPhone was first, but so was Motorola.

Motorola invented the category of cellphones. Nokia brought cellphones to the masses. BlackBerry invented the…

Laura Ries