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Yahoo! From fun to serious and dark.

Yahoo took a memorable, unique logo and after 30 days and 30 designs ended up…

Laura Ries

Names matter.

Al Ries

What to do if you’re not first.

Al Ries

New name but no visual hammer – YouSendIt makes a change.

The brand with a generic name YouSendIt but a nice visual hammer (paper airplane) is…

Laura Ries

It’s a celebrity world and marketers have to deal with it.

Al Ries

Think bottom up, not top down.

Al Ries

The most difficult job in marketing.

Al Ries

The seven challenges of Coca-Cola.

Al Ries

How to Win at the Oscars

If the Super Bowl is about beer, chips and boobs, then this weekend’s Oscars ceremony…

Laura Ries

2013 Superbowl Ad Preview

When it comes to Super Bowl ads you can always count on seeing several things:…

Laura Ries

Focus on pre-emption. Not differentiation.

Al Ries

Wounded Warrior Visual Hammer

When you combine a focus, name, verbal nail and visual hammer, you can build a…

Laura Ries