?>
The signs are not good. What reason does Apple have for not disclosing watch sales on its latest financial returns? I can think of...
Donald Trump kicked off his Presidential campaign by attacking Mexican immigrants. And the whole country was in an uproar. NBC fired him. Macy’s fired...
Marketing is frustrating because virtually all common-sense ideas are wrong. Take Theodore Levitt’s famous maxim, People don’t want to buy a quarter-inch drill. They...
What can a red nose do? It can build a brand. A red nose is the visual hammer for Red Nose Day, a campaign...
In the spring of 1972, Jack Trout and I wrote a series of articles for Advertising Age entitled “The Positioning Era Cometh.” And it...
Hewlett-Packard is trying to become more focused by dividing itself in half. But dividing isn’t so easy. It is messy legally, corporately and mentally....
Running for President of the United States means building a brand that at least 51% of the country is willing to buy on Election...
Back in 1999, Advertising Age selected the top 100 advertising campaigns of the 20th century. Out of the top 100, how many do you...
Starbucks, like most companies these days, is obsessed with buzz. Not the kind you get from a double-espresso but the kind you find online...
“Inside Radio Shack’s Collapse” is the headline of a six-page cover story in Bloomberg Businessweek last month. Why RadioShack bite the dust? Let’s take...
We saw fewer special effects, sexy girls and kicks to the crotch this year. And the few that took that route fell flat. What...