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Why are General Motors and Ford in trouble? Why did Delta, Northwest, US Airways and United Airlines go bankrupt? Why were Coca-Cola C2 and...
Fundamentally, there are two ways to increase sales: (1) Expand the brand, or (2) Expand the brand’s market share. Most companies focus on the...
Marketing people spend 95 percent of their time on brand maintenance when the real opportunities lie in brand creation. Look what the iPod has...
The only industry in America that doesn’t believe in advertising is the advertising industry itself. Because they don’t do any. Well, hardly any. And...
A Hilton senior vice president for brand management and marketing was recently asked by a reporter, “So what the hell is a Hilton?” “People...
You might have missed it, but a 10-page cover article in The New York Times Magazine (April 10, 2005) accurately profiled the mindset of...
What happened to General Motors happens to all companies, even yours. New products, new technologies and new distribution channels cause brands to become unfocused...
Three years after Barilla was introduced into the U.S. market in 1996, the brand became the No. 1 pasta in America. Not bad, considering...
You would think the Pope had died. Last Thursday, all the major newspapers announced H-P’s sacking of its CEO, Carly Fiorina. Not one story,...
Remember the Internet bubble? Retail stores were dead; everybody was going to buy everything on the worldwide web. Many top executives were carried...
As part of its 75th anniversary celebration, Business Week is profiling the greatest innovators of the past seven-and-a-half decades. In its December 20, 2004...
In the last 10 years, American Airlines took in $180 billion in revenues and managed to lose almost a billion dollars. This is the...