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At the Indianapolis 500 on Memorial Day weekend, one of the most memorable visuals was winner Ryan Hunter-Reay drinking a bottle of milk. Sponsors...
For a creative business, it’s strange how often the advertising community keeps following the latest fad. A few years ago, thanks to Kevin Roberts,...
[cmsms_row data_width=”boxed” data_padding_left=”3″ data_padding_right=”3″ data_color=”default” data_bg_color=”#ffffff” data_bg_position=”top center” data_bg_repeat=”no-repeat” data_bg_attachment=”scroll” data_bg_size=”cover” data_bg_parallax_ratio=”0.5″ data_color_overlay=”#000000″ data_overlay_opacity=”50″ data_padding_top=”0″ data_padding_bottom=”50″][cmsms_column data_width=”1/1″][cmsms_image align=”center” link=”https://www.ries.com/wp-content/uploads/2015/06/adage-small.png” animation_delay=”0″]12516|https://www.ries.com/wp-content/uploads/2015/06/adage-small.png|full[/cmsms_image][/cmsms_column][/cmsms_row][cmsms_row][cmsms_column data_width=”1/1″][cmsms_text] According to the...
The most controversial issue in marketing is “line extension.” In our speeches, that’s usually the first question that comes up. When can I line-extend...
At Christie’s recent post-war and contemporary-art sale, this black-and-white painting of a Coca-Cola bottle sold for $57.2 million. What made a black-and-white painting of...
It’s been my experience that most chief executives pay lip service to marketing and place their bets on innovation. Sure, they approve modest marketing...
Fifty-three years ago, the Harvard Business Review published what went on to become one of the most-quoted articles ever to appear in any magazine...
Years ago, I was making a presentation to a client about the need to make a major change in the brand’s overall strategy. The...
Years ago, I gave my Volkswagen Beetle to my son who was on his way to college. Then my wife and I started looking...
When I was a senior in college, my best friend introduced me to a fellow student. “Al,” he said, “this is Joe Clap.” At...
Twenty years ago, Jack Trout and I wrote the book, The 22 Immutable Laws of Marketing. Law No.1: “It’s better to be first than...
One of the enduring cultural trends is the intrusion of celebrities in almost every aspect of life. Including marketing. Beats by Dr. Dre had...