Posts By Al Ries

• Where are the customers’ yachts?

  One of these stories is true; the other is not. (1) A couple of entrepreneurs from Silicon Valley created a company to develop an...

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• Initialitus strikes again.

  When Ron Johnson took over as chief executive of J.C. Penney, he was shocked at what he found. Last year, the chain ran 590...

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• The Best Bet for Sears? Ditch Its Softer Side

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• The Most Effective Way to Sell Brand USA’s Image

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• Hi Lo marketing.

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• Marketing is dead.

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• Why are companies breaking up?

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• Freakonomics in marketing.

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• What is marketing anyway?

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• Discountitus, the latest marketing disease.

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• Is brand advertising dead?

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• Narrow the focus.

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