A glimpse into the minds of the Positioning Pioneers

Posts By Laura Ries

  • iPhone, just good enough

    It is not really the Jesus phone, the iPhone is just another smartphone. It is not even the first smartphone (the way the iPod...

  • What is driving the iPhone hype?

    Click here to read the follow-up to my iPhone predictions written on July 24, 2008. At this point, I don’t think anybody could live...

  • iPhone, a crappy device?

    Will it or won’t it succeed? That is the burning questions for almost everyone these days when it comes to the iPhone. You can...

  • Consumers don’t love brands

    It’s not what most company CMOs and brand champions want to hear. But I have to say it anyway: Consumers care more about categories...

  • Lenovo’s Chance

    The big Chinese brand hope is on Lenovo, the largest personal-computer maker in China. Formerly known as Legend Group Limited, the company bought IBM’s...

  • China’s Chance

    I just got back from a six day trip to Beijing, where Al and I did an all-day seminar, media interviews and met with...

  • The Ries Report

    The Ries Report is live! Our exciting new project, The Ries Report, a weekly marketing news report delivered by Al and Laura Ries, is...

  • iPhone predictions

    Seth Godin is putting out a challenge on what will happen with the iPhone. iPhone is the one product every marketing pundit seems to...

  • What’s in a name?

    In Romeo and Juliet, Shakespeare wrote: “What’s in a name? That which we call a rose By any other name would smell as sweet;...

  • The Imus brand implosion

    How did the Don Imus situation get so out of control? 1. Imus should have caught himself and apologized immediately on the air. Instead,...

  • New medium, new leaders

    The way to exploit a new mass medium like the Internet is by launching a new brand with a new name. Not by dragging...

  • Convergence finally questioned

    Will the Apple iPhone be the straw that breaks the camel’s back on convergence? I think it might. Check out this fantastic article from...

Connect with us

Laura

Laura

Ries Report

lauraries

@lauraries