Strategy is strategy. Tactics are tactics. A strategy should never change. Tactics should be changed frequently to adopt the new ideas, new concepts, new...
Congratulations Al! You are the cover story in this week’s Marketing News magazine. The Art of Al Ries. From his position, Ries looks at...
Jumping on the hot new trend is not always the right marketing move. Take snowboarding, the hottest thing in winter sports. At most mountains...
It seems they are everywhere, iPods, Razrs, and Howard Stern. Brands with huge momentum and strength. And competing against them seems impossible. How does...
The most important thing in my morning is my coffee. I love and need coffee, especially after a night when my baby and my...
Go Daddy Now if you read my blog you know that I love the Go Daddy brand but just can’t stand the advertising. Last...
Budweiser Another Super Bowl and another blowout by Budweiser. If only Budweiser could just keep this kind of advertising focus the rest of the...
I write to you from 30,000 feet on my way home from an 8-day trip across India. Al and I did a series of...
Winner: Razr The Razr is the only cellphone is focused on being a phone. It is small, sleek, stylish and selling like crazy. Since...
I have been reading a lot of Dr. Seuss these days. With a three-year-old boy, it is required reading. One particularly funny story is...
Friday, Atlanta officials revealed our city’s new slogan: "Atlanta: Every day is an opening day." Are you kidding? That is the reaction I had...
Bankrupt Delta Airlines announced it is discontinuing its discount airline Song. Launched in 2003, Song was created as a hip low-cost carrier to compete...