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A glimpse into the minds of the Positioning Pioneers

Posts By Laura Ries

  • Coupons, Groupon and Cocaine

    These days marketers are going in exactly the wrong direction. The recession has caused a lots of companies to panic. And when companies panic,...

  • Gap’s Fall into the Mushy Middle

    They used to sing “Fall into the Gap.” And consumers did. Since the Woodstock era, the Gap has outfitted millions of consumers with its...

  • Non-Profit Rebrand: On the House 2010

    The Challenge: Help the Atlanta Union Mission, a 72-year-old brand founded during the Great Depression update its image, clarify its mission and focus its...

  • High Fructose Corn Syrup, not so sweet.

    Would a sugar taste as sweet by another name? I say absolutely. Even sweeter. High fructose corn syrup has become public enemy number one...

  • Non-Profit Marketing: Lessons from Kate’s Club

    Too many non-profit leaders think it is either shallow or useless to spend either time or money on branding. Nothing could be further from...

  • High Five to FiveFingers

    If your brand doesn’t have a visual difference it is going to be very difficult to create excitement. Shock and surprise is what generates...

  • McDonald’s Goes Above & Beyond

    McDonald’s moved at lightning speed and initiated a voluntary recall of its popular Shrek glasses that contained trace amounts of a toxic metal. While...

  • BP has a Brand Problem

    BP talked the talk but never walked the walk. Like many companies in unpopular industries, BP launched a massive advertising campaign to put a...

  • Laura on Fox Business: BP

    Video of Laura Ries discussing BP’s branding problems stemming from its oil spill with Stuart Varney on the Fox Business channel on Thursday, May...

  • What should Goldman Do?

    What does Goldman Sachs need to do to save its brand? In a word, nothing. A powerful, leading brand is practically bullet-proof. It’s not...

  • Why Google should get out of China

    Sometimes the most illogical business decision is the right decision for the brand. This is certainly the case for Google. Google is pulling its...

  • Talking Tiger on Fox Business

    Branding expert, Laura Ries, talks about Tiger Wood’s returning to the Masters Tournament and the benefit to his sponsors on the Fox Business show...

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