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Sometimes the harder you try, the worse off you are. Why is that? Branding can sometimes be like trying to pick up girls. It...
If President Obama truly wants to be a revolutionary leader he should not overlook other major issues plaguing our people. After he installs nationalized...
Never overlook the power and importance of packaging. It is the last chance for a consumer to say yes or no to your brand....
First of all, was it really humor that built the Bud Light brand? No. Second of all, have Bud Light sales really fallen? No....
With its purchase of Zappos for $847 million, Amazon will get free shipping but is it the right acquisition for the e-commerce giant?...
The personal computer is one of the most important developments of the 20th century. Its importance as a product, category and industry continue today....
Pizza Hut is now selling chicken wings and pasta as well as pizza. Kentucky Fried Chicken is now selling grilled chicken as well as...
Can 17 million iPhone users be crazy? Probably not. Was I wrong? Probably so. The iPhone has developed a loyal, vocal and proselytizing fan...
The Swift School The current mission of the Swift School is “to prepare children with dyslexia and related language-based learning differences to be successful...
The story of Swift. The Swift School is a non-profit school in Roswell Georgia that teaches students in 1st thru 6th grades with dyslexia...
When the going gets tough, get giving. These are tough economic times for everybody, especially marketing agencies and consultants. When things were quiet for...
Anytime a brand's advertising slogan begins with"We do more than _____," you know the brand is making a major mistake. This is exactly the...